Ad platform and funnel/revenue numbers never perfectly match. A correlation tells you whether they move together. Pearson, Spearman, two use cases, and a free tool.
Scott Kaplan · Oct 1, 2026
What to look for in PPC budget management software, the questions to ask a vendor, and when spreadsheets or scripts are still the right call.
Scott Kaplan · Sep 22, 2026
Joining marketing platform data to funnel data is the offensive line of performance marketing. Nobody notices it until it breaks, and it matters more with agents.
Scott Kaplan · Sep 18, 2026
Is your campaign limited by budget? Here's when to raise the budget, when to cut spend, and how to track every change across Google and Bing.
Scott Kaplan · Sep 16, 2026