Free PPC budget management software for Google and Bing Ads*

Manage your ad budgets.
Free.

We don't want you to spend more. We want every dollar to go further, and we have no stake in where it goes, only in how it performs.

Not another dashboard. Redavio comes to you.

  • Slack
  • Claude
  • Email
  • Web app

*Your first 2 ad accounts are free. That is one advertiser's Google and Bing in full. No credit card required, and you approve every change.

Redavio
Acme account
Daily budget — same total$1,000/day
Efficient spend· Brand Search$300/day
Inefficient spend· Non-Brand Search$700/day

Conversions / day

27.2

from 27.2 baseline

Blended CPA

$37

from $37 baseline

Deciding where budget goes, across campaigns and across platforms, is where efficiency and ROAS are won or lost.

0%

of US digital ad spend goes to search, the largest category in digital advertising.

Source: eMarketer

0%

of the average paid search budget is wasted on inefficient management.

Source: WordStream

0%+

of advertisers automate their bidding, yet budgets are still set by hand.

Source: Google

How it works

Actionable recommendations in minutes, not weeks.

01

Connect

Connect your Google and Bing accounts in a few clicks. No technical setup.

02

Analyze

A Redavio Agent automatically analyzes your accounts, spotting where budget is working efficiently and where it's wasted.

03

Recommend

Get specific budget recommendations with the projected impact, in plain language.

04

Approve

You approve, and Redavio pushes the change to your ad platform. Review and approve wherever you work: the app, Slack, or Claude.

Cross-platform optimization

Optimized across platforms, not inside one.

Redavio continuously optimizes across your platforms at once, moving budget to wherever it earns the best return, including the overlooked ones others ignore.

Grow across platforms

Put budget to work everywhere you run, so your growth isn't capped by a single platform.

Minimize risk

Prevent overreliance on any single platform, so no one platform's swings can sink your results.

Find overlooked value

Uncover cheaper, high-performing traffic on the smaller platforms most advertisers overlook.

Increase
Decrease
Whatever works

Every surface

We meet you where you work.

The days of logging into one more platform to learn features you may never use are ending. Redavio comes to you instead.

In the app
Redavio
Brand — Search−20%
Non-Brand — Search+15%
Shopping — Core+15%
In Slack
Redavio posting a budget recommendation in Slack, with an Apply button
In Claude · MCP
Redavio answering a budget question inside Claude via MCP

Building your own workflow? Custom integrations and API access are available too. Talk to us

FAQ

Questions, answered.

What does Redavio do?

Redavio is AI-powered budget optimization for Google and Bing Ads. It looks across your accounts, finds where your spend is inefficient, and recommends where to move budget to drive more conversions and a stronger ROAS from every dollar. You stay in control and approve every change.

Who is Redavio for?

Redavio is built for performance marketing agencies and in-house teams running paid search budgets, from a single account to a large portfolio. If you spend on Google or Bing Ads and want it working harder, it is for you.

How is Redavio different from using Google or Microsoft directly?

The ad platforms optimize within themselves. Redavio sits on top and looks across all of them at once, so your budget flows to wherever it performs best, whether that means spending more, less, or reallocating.

Does Redavio change my budgets automatically?

No. Redavio recommends changes, and nothing reaches your ad account until you approve it. You are always in control, and you can approve from the app, Slack, or Claude.

What platforms and tools does Redavio work with?

Today Redavio optimizes Google Ads and Microsoft (Bing) Ads. You can use it in our app, in Slack, in Claude through MCP, and get alerts by email. More platforms are on the way, and if there is one you need, drop us a line.

How does Redavio decide what to recommend?

Every recommendation is grounded in your own performance data and optimized toward your target, whether that is a target CPA or ROAS, so the numbers are consistent and explainable, never guesswork. The analysis is automated, but the decision stays yours. We keep the exact model proprietary, and you always see the reasoning before you approve it.

Is there a free PPC budget management tool?

Yes. Redavio is free for your first 2 ad accounts, with no credit card. It is not a trial and it is not a cut-down version: you get cross-platform budget optimization across Google and Microsoft (Bing) Ads, every feature, and your whole team, at no cost. Two ad accounts is one advertiser's Google and Bing accounts together, which is the entire product for one business. Paid plans start at $79 a month if you need to manage more than two accounts.

How much does Redavio cost?

Your first 2 ad accounts are free, and we do not ask for a credit card. 3 to 4 accounts is Starter, $79 a month for your whole workspace with no per-user fees. Adding your 3rd account starts a 14-day free trial, still with no credit card: add a payment method before it ends to keep the extra accounts, or do nothing and drop back to your two free ones without being charged. Running 5 or more accounts? That is Agencies & Teams: we set you up concierge-style and scope pricing to your portfolio. Talk to us.

Is my data secure?

Your data lives in an isolated environment, is never shared with third parties, and is always yours to export. Every recommendation is generated internally, so your account data never leaves Redavio.

Watch your ad budgets pay off.

Connect your accounts in minutes and see where your budget should go. Your first two ad accounts are free.